Sharjah University Hosts Global Public Relations Alliance Summit: Shaping the Future of Communication

The University of Sharjah will host a major meeting of the Global Alliance for Public Relations and Communication Management (GAPRCM) from November 13-15, 2025. This marks a significant step for the UAE university as it positions itself to expand international partnerships with one of the world's most influential professional organizations in public relations.

The university's College of Communication will organize the three-day board meeting, bringing together leaders from the global alliance to discuss strategic priorities and strengthen the organization's worldwide presence.

Professor Essam Eddin Ajami, the university's director, called the event a major milestone that creates opportunities to build partnerships with top professionals from one of the most impactful organizations in the field. The meeting will focus on expanding the alliance's strategic initiatives and boosting its global reach.

For the public relations industry, this gathering represents more than just another conference. The GAPRCM brings together professional associations from different continents, making decisions that shape how communication professionals work across borders. When such meetings happen in emerging markets like the UAE, it signals the region's growing importance in global communication strategies.

The choice of Sharjah as the venue shows the alliance's commitment to strengthening regional connections and expanding international cooperation in communication and public relations. This reflects a broader trend of professional organizations looking beyond traditional Western hubs to engage with rapidly growing markets in the Middle East and Asia.

The timing also comes as the UAE continues building its reputation as a regional hub for international conferences and professional gatherings, competing with established centers in Europe and North America for high-profile events that bring together industry leaders.