Introducing Purehealth's Virtual Mental Health Services on the Pura App - Accessible and Personalized Care.

PureHealth Group launched nationwide mental health services through its AI-powered health app "Pura" in partnership with Sakina, a mental health specialist network. The app gives UAE residents direct access to licensed psychiatrists and mental health professionals, offering quick appointment booking, educational content, meditation guides, and personalized wellness programs.

The timing matters because mental health challenges have grown significantly across the region, but access to professional care remains limited. Many people still face barriers like stigma, long waiting times, and difficulty finding qualified specialists. This app tries to solve those problems by bringing services directly to users' phones.

Shaista Asif, CEO of PureHealth Group, said the app aims to make mental healthcare more accessible by removing traditional barriers to treatment. The platform combines digital health technology with AI to help people get the psychological support they need more easily.

Dr. Zain Al Yafei, CEO of Sakina, explained that the platform provides reliable access to experienced mental health experts. This allows for early intervention and personalized care for each individual. The app includes specialized support programs for different age groups, from young people to seniors.

Here's what makes this significant: The UAE has been pushing hard toward digital healthcare transformation as part of its national strategy. The government wants to build a comprehensive digital health system that combines AI with specialized medical care. This mental health app fits directly into that broader vision.

For the healthcare market, this represents a shift toward preventive and proactive mental health care rather than just treating problems after they become severe. The focus on privacy and reducing stigma could encourage more people to seek help earlier, which typically leads to better outcomes and lower long-term costs.

The partnership between PureHealth and Sakina also shows how traditional healthcare providers are working with specialized networks to expand their services quickly. Instead of building mental health expertise from scratch, they're connecting with established specialists through technology platforms.