Empowering UAE's Next-Gen Innovators at 'Expand North Star 2025' by du

UAE telecom giant du is returning as the official communications partner for Expand North Star 2025, the world's largest startup and investor gathering. The company will showcase AI-powered business solutions and 5G technology to over 1,800 startups and 1,200 investors at Dubai Harbor from October 12-15, 2025.

This marks du's second consecutive year partnering with the event, which connects small and medium enterprises with global investors. The partnership puts du at the center of Dubai's thriving startup ecosystem, where it can directly engage with thousands of entrepreneurs, innovators, and business leaders from around the world.

"Our continued partnership with Expand North Star reflects du's commitment to empowering entrepreneurs and SMEs with the digital tools they need to succeed in the digital economy," said Karim Benkirane, du's Chief Business Officer. The company aims to accelerate digital transformation through integrated solutions that help startups grow and thrive.

At du's exhibition booth, visitors will experience interactive digital demonstrations designed specifically for SME growth. The centerpiece is an immersive "digital maze" that shows how small businesses can benefit from exclusive offers and streamline their operations. Du will also demonstrate 5G technology capabilities, highlighting advanced connectivity experiences that enable ultra-clear calls across multiple applications.

The company's AI-powered business solutions take center stage through a futuristic experience called "AI Gateways to Tomorrow." This interactive environment features robots and 3D imagery, where an "AI judge" provides instant analysis of business ideas, offering insights on feasibility, market potential, and expected impact. The demonstration includes AI-based retail analytics and AI-powered branding toolkits that help SMEs create professional marketing materials in seconds.

Du will also launch "Salary in Wallet" from du Pay, a new service allowing UAE workers to receive their salaries directly into digital wallets securely and easily. This reflects the company's broader push into fintech solutions for the local market.

The event includes expert-led discussion sessions and workshops providing entrepreneurs with practical insights and professional guidance. Du will host several partner startups at its booth, giving them opportunities to pitch their innovative solutions to potential investors and partners. The company plans to announce new partnerships and cooperation agreements during the event.

Du's partnership extends to sponsoring the "Emaratipreneur" platform, a community initiative that brings together young Emirati entrepreneurs, innovators, and future-makers. This sponsorship demonstrates the company's ongoing commitment to supporting national talent and fostering entrepreneurship growth in the UAE.

The telecommunications sector has become increasingly important for startup ecosystems, as digital infrastructure underpins most modern business models. Du's focus on AI and 5G solutions positions it well to serve the next generation of UAE-based companies that will rely heavily on advanced connectivity and smart technologies.