Emirati Fragrance Incubator Nurtures Emerging Brands

Sharjah is hosting the third UAE Perfumes and Oud Exhibition from October 3-12, bringing together over 500 companies and brands from around the world. The event aims to cement Sharjah's position as a global hub for specialized trade while giving Emirati entrepreneurs a platform to showcase their innovations in the fragrance industry.

Sharjah Expo Centre is organizing the exhibition with backing from the Sharjah Chamber of Commerce and Industry. The event offers visitors a wide range of products under one roof, from traditional oud to modern perfumes.

Saif Mohammed Al Midfa, CEO of Sharjah Expo Centre, says the exhibition serves as a key pillar in a broader vision to establish Sharjah as a global center for specialized trade. The event acts as a business incubator and launch platform for small and medium enterprises, particularly emerging Emirati brands.

For the fragrance industry, this creates real opportunities. Companies can showcase their innovations, test market response, and build international networks. The exhibition also helps promote Emirati and Gulf brands in the perfume sector to a global audience.

This year's edition features a dedicated "Emiratis for Oud and Perfumes" platform, launched by Sharjah Chamber to support Emirati talent in the fragrance industry. The initiative targets young entrepreneurs and business owners, giving them a chance to present their products and innovations to an international audience.

The timing matters for the regional fragrance market. The Gulf region has deep cultural ties to oud and traditional perfumes, but there's growing interest in modern fragrance innovations. Events like this help bridge traditional craftsmanship with contemporary business practices, potentially creating new market opportunities for local entrepreneurs.