Sharjah Shopping Festival 2025-2026 Continues to Thrive with Interactive Experiences

Sharjah's 2025-2026 Shopping Festival is drawing large crowds of families and shoppers to malls across the emirate, with the event serving as a key driver for local economic growth during the winter season and holiday period.

The festival, organized by the Sharjah Chamber of Commerce and Industry, has become more than just a shopping event. Abdul Aziz Al Shamsi, Assistant Director General for Communication and Business at Sharjah Chamber, explained that the chamber views these promotional activities as a real contributor to the local economy.

The timing works in the festival's favor. Winter season combined with holiday periods creates ideal conditions for boosting retail trade. This combination helps attract visitors not just from within the UAE, but from neighboring countries as well.

For retailers and mall operators, the festival represents a significant revenue opportunity during what's traditionally a strong shopping period in the Gulf region. The event capitalizes on cooler weather that encourages more outdoor activities and shopping trips, while holiday schedules give families more time to visit malls.

The success depends heavily on partnerships with participating shopping centers across Sharjah. Al Shamsi emphasized that close cooperation with these retail partners remains essential for the promotional campaigns to achieve their intended developmental impact throughout the emirate.

This approach reflects a broader trend across the UAE, where emirates use shopping festivals to stimulate local commerce and position themselves as retail destinations. The festivals help drive foot traffic to malls, boost sales for retailers, and create economic activity that extends beyond just the shopping centers themselves.