Sharjah Police Achieves Impressive 98% Customer Satisfaction in 2025 H1

Sharjah Police Achieves 98% Customer Satisfaction Rate Through Digital Innovation

Sharjah Police's comprehensive service centers have recorded an exceptional 98% customer satisfaction rate in the first half of 2025, based on 3,640 evaluation forms collected through their "Customer Pulse" feedback channel. This achievement reflects the emirate's commitment to delivering high-quality public services and demonstrates how digital transformation can revolutionize citizen-government interactions in the Gulf region.

Setting New Standards for Public Service Excellence

The satisfaction rate represents a significant milestone for the General Directorate of Comprehensive Police Centers, which has prioritized customer experience as a core operational metric. Colonel Ibrahim Musbah Al-Ajel, Director General of the General Directorate of Comprehensive Police Centers, emphasized that this result reflects "community trust in the services provided and the effectiveness of continuous improvements implemented across all service delivery stages, from reception to transaction completion."

This achievement positions Sharjah among the leading government service providers globally, matching satisfaction levels typically seen in advanced digital economies like Singapore and Estonia, where citizen-centric digital services have become the norm.

Digital Transformation as a Service Catalyst

Innovation-Driven Approach

The police force has implemented what Al-Ajel describes as development strategies "based on innovation and digital transformation." This approach aligns with the UAE's broader Vision 2071, which aims to make the country the world's best nation by its centennial through technological advancement and government efficiency.

The "Customer Pulse" feedback system represents a sophisticated approach to real-time service monitoring, allowing for immediate adjustments and continuous improvement. This methodology mirrors successful digital government initiatives in countries like Denmark and South Korea, where citizen feedback loops drive policy refinement.

Comprehensive Service Integration

The comprehensive police centers model consolidates multiple services under one roof, reducing bureaucratic friction and improving citizen experience. This integrated approach eliminates the traditional need for multiple visits to different departments, streamlining processes that historically required significant time investment.

Regional Implications and Competitive Advantage

Sharjah's achievement comes at a time when Gulf states are increasingly competing to attract international business and talent through superior government services. The UAE's federal structure allows individual emirates to experiment with different service delivery models, creating internal competition that benefits residents and businesses.

This satisfaction rate provides Sharjah with a measurable advantage in attracting investment and residents who prioritize efficient government services. For businesses considering Middle East expansion, streamlined police services for licensing, permits, and regulatory compliance represent significant operational advantages.

Sustainability and Future Outlook

The leadership's emphasis on "continuous monitoring of performance indicators and service quality" suggests a systematic approach to maintaining these high standards. Al-Ajel's commitment to "consolidating these gains and enhancing levels of excellence" indicates that this achievement represents a baseline rather than a peak performance.

The focus on efficiency, speed, and flexibility addresses key pain points in traditional government service delivery, positioning Sharjah's model as potentially replicable across other emirates and government departments. This approach could influence broader public sector reform initiatives throughout the Gulf region.

As governments worldwide grapple with citizen expectations shaped by private sector digital experiences, Sharjah's success demonstrates that traditional government functions can achieve private sector-level customer satisfaction through strategic digital transformation and continuous improvement methodologies.