
ServiceOrca launches in UAE on Sept 1, 2025
ServiceOrca, a commission-free services marketplace, announced it will officially launch across the United Arab Emirates on September 1, 2025
Dubai — August 11, 2025. ServiceOrca, a commission-free services marketplace, announced it will officially launch across the United Arab Emirates on September 1, 2025, opening its platform to providers and consumers in Dubai, Abu Dhabi, Sharjah, and beyond. The company says the rollout focuses on high-intent local search, making it easier for residents and businesses to discover verified service providers without middlemen.
Founded by entrepreneur Rafayel Tobelyan, ServiceOrca has operated in pilot mode while onboarding providers and refining its discovery engine. The UAE launch targets a wide spectrum of categories—from home and auto to legal, accounting, wellness, education, and IT—supported by category-specific filters and an AI-based ranking system designed to surface relevant, trusted services nearby.
“People don’t want another directory—they want a faster, fairer way to find the right specialist,” said Tobelyan. “ServiceOrca listings are free, there are no commissions, and our AI ranking plus industry-specific filters help customers choose confidently.”
What’s new for UAE users
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Free listings, no commission: Service providers list services at no cost; customers contact them directly.
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AI-driven discovery: Relevance model ranks services using signals like completeness, engagement, and reputation.
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Granular filters: Each category exposes filters that match how the industry actually works (e.g., certifications, response time, on-site/remote, emergency availability).
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Multilingual UX: English at launch, with Arabic to follow; provider pages emphasize clarity and trust (photos, scope, pricing notes, coverage areas).
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Provider analytics: Dashboards track impressions, clicks, and inquiries to help owners improve listings.
UAE launch timeline & perks
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Now: Pre-registration open for UAE providers.
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September 1, 2025: Public launch across the UAE.
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Pre-launch bonus: Early UAE providers receive up to 8 services (normally 4) and 2 branches (normally 1) per company at no cost.
How providers can join (3 steps)
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Create a business profile on ServiceOrca.com
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Add services with detailed, category-specific attributes
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Verify contact channels and publish—eligible for pre-launch bonuses automatically
“Our goal is mass adoption, not gatekeeping,” Tobelyan added. “We’re investing in SEO visibility, a clean mobile experience, and transparent ranking—so great providers get discovered quickly.”
At a glance
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Product: ServiceOrca (services marketplace)
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Region: United Arab Emirates
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Launch date: September 1, 2025
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Pricing: Free listings; no commissions
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Standout: AI ranking + industry-specific filters