Global Smartphone Shipments Surge, Apple Hits Record-Breaking Milestone

Global smartphone shipments jumped 2.6% in the third quarter of 2024, reaching 322.7 million units as consumers rushed to buy devices packed with artificial intelligence features. The growth comes despite economic uncertainty and trade tensions, showing just how much people want the latest tech in their pockets.

International Data Corporation released the preliminary figures Monday, revealing some impressive milestones. Apple posted its best-ever results for a third quarter, while Samsung achieved its highest quarterly growth rate in company history. Both tech giants benefited from strong demand for their flagship models loaded with AI capabilities.

The numbers tell a story about changing consumer priorities. Even with economic headwinds and tariff concerns creating market uncertainty, people are still willing to spend on smartphones that offer advanced features. Manufacturers helped drive sales with attractive pricing and promotional deals that made premium devices more accessible.

AI integration appears to be the key factor separating this growth cycle from previous quarters. Smartphones with built-in AI assistants, enhanced camera processing, and smart battery management are drawing buyers who might otherwise hold onto older devices longer. This trend suggests consumers see AI features as essential rather than just nice-to-have additions.

For the smartphone industry, these results provide relief after several quarters of sluggish growth. The sector had been struggling with market saturation and longer replacement cycles as people kept their phones for three or four years instead of upgrading annually. But AI capabilities seem to be convincing users that it's time for an upgrade.

Nabila Popal, research director at IDC's Worldwide Client Devices team, noted that the smartphone sector continues its upward trajectory with strong growth - a notable achievement given ongoing economic uncertainty and tariff fluctuations. The resilience shows how central smartphones have become to daily life, making them one of the last purchases consumers will cut from their budgets.