GIC Named Official Automotive Sponsor of Hunting and Equestrian Sports in Captivating Deal

Chinese Automaker GAC Partners with Abu Dhabi's Premier Hunting and Equestrian Exhibition

The Abu Dhabi International Hunting and Equestrian Exhibition has secured GAC Motor, China's leading automotive manufacturer, as its official automotive sponsor for the 22nd edition running from August 30 to September 7, 2025. This partnership reflects the UAE capital's growing appeal to major Chinese brands and signals deeper economic ties between the Gulf state and Asia's largest economy.

Strategic Partnership Elevates Exhibition Profile

The exhibition, held under the patronage of Sheikh Hamdan bin Zayed Al Nahyan and organized by ADNEC Group in collaboration with the Emirates Falconers' Club, continues to attract premium international sponsors. GAC Motor's involvement marks a significant endorsement from China's automotive sector, which has been aggressively expanding into Middle Eastern markets.

Saad Al Hassani, director of the Abu Dhabi International Hunting and Equestrian Exhibition, emphasized that the partnership with GAC Motor reflects the event's commitment to attracting world-class brands. "The leading Chinese company possesses an innovative vision in sustainable mobility and advanced automotive technologies, which enhances the visitor experience and embodies Abu Dhabi's aspirations for leadership in hosting global events," Al Hassani stated.

Chinese Automotive Expansion in the Gulf

GAC Motor's sponsorship comes at a time when Chinese automotive brands are making significant inroads into the Gulf Cooperation Council markets. The partnership through Gargash Motors, GAC's local distributor, represents a calculated move to establish brand recognition among the UAE's affluent consumer base.

Morgan Sunderland, General Manager of Gargash Motors, highlighted the company's commitment to supporting leading national events in the UAE while showcasing innovative mobility solutions to exhibition visitors. This approach mirrors strategies employed by other Chinese automotive brands seeking to build cultural connections beyond mere commercial transactions.

Market Positioning Strategy

The sponsorship aligns with GAC Motor's broader strategy to position itself as a premium brand in markets traditionally dominated by European and Japanese manufacturers. By associating with heritage events like the hunting and equestrian exhibition, Chinese brands are attempting to build credibility and cultural resonance with local consumers.

Exhibition Targets Record-Breaking Edition

The 2025 edition promises to be the largest in the exhibition's history, focusing on sustainable hunting practices and environmental standards. This emphasis on sustainability provides an ideal platform for GAC Motor to showcase its electric and hybrid vehicle technologies, particularly relevant as the UAE pursues its Net Zero by 2050 strategic initiative.

The exhibition's evolution from a traditional heritage event to one incorporating modern sustainability principles reflects broader changes in the UAE's economic and cultural landscape. The integration of cutting-edge automotive technology with traditional Emirati culture demonstrates how the country continues to balance heritage preservation with technological advancement.

Cultural and Economic Significance

The partnership underscores the growing sophistication of cultural events in the UAE as platforms for international business development. By attracting global automotive sponsors, the exhibition enhances its commercial value while maintaining its cultural authenticity.

The event's ability to draw enthusiasts, exhibitors, and experts from around the world positions it as a strategic venue for brands seeking to establish presence in the Gulf region. For GAC Motor, this represents an opportunity to engage with high-net-worth individuals and decision-makers in a culturally significant setting.

Broader Implications for UAE-China Relations

This sponsorship reflects the deepening economic relationship between the UAE and China, with Chinese companies increasingly viewing the Emirates as a gateway to Middle Eastern and African markets. The automotive sector partnership follows significant Chinese investments in UAE infrastructure, technology, and renewable energy sectors.

As the exhibition prepares to showcase the intersection between traditional heritage and innovation, GAC Motor's involvement signals confidence in the UAE market's potential and the effectiveness of cultural event marketing in building brand recognition among discerning consumers.