Dubai Municipality Revives Iconic 'Souk Al Fereej' Market in 3 Stunning New Gardens

Dubai Municipality has launched the fourth season of "Souk Al Freej," a community marketplace that gives local entrepreneurs free platforms to sell their products. This year's event will run across three of Dubai's parks from December through January, following last season's record-breaking 282,000 visitors.

The market will operate at Al Warqa 3 Park from December 5-14, Al Barsha Pond Park from December 19-28, and Nad Al Sheba Rose Garden from January 2-11, 2026. The expansion to three locations comes after the strong demand seen in previous seasons.

Here's what makes this interesting: the initiative directly connects local families and small business owners with customers, cutting out middlemen and building trust in homemade products. Vendors can interact face-to-face with shoppers, which helps them understand what people want and build their customer base beyond just the market season.

The market offers more than just shopping. Families can expect live performances, interactive workshops, dedicated children's areas, and food stalls. Visitors will find homemade foods, handicrafts, fashion items, and sustainable products all in one place.

**Economic impact for local businesses**

The numbers tell the story. Last season's 282,000 visitors created significant exposure for participating vendors. For small business owners and families running home-based operations, this kind of foot traffic would typically cost thousands in advertising and venue rental fees.

Mohammed Abdul Rahman Ahli, acting director of Dubai Municipality's Public Parks and Recreation Facilities Department, emphasized the market's role in supporting local entrepreneurship. The initiative helps small businesses test their products with real customers and potentially scale beyond the seasonal market.

**Community development strategy**

Dubai Municipality is using its public parks as community hubs rather than just green spaces. This approach transforms underutilized areas into economic engines while maintaining their recreational value. The timing during Dubai's winter months takes advantage of the city's peak outdoor season.

The market also supports Dubai's broader economic diversification goals by strengthening the local production sector. When residents buy from local producers, more money stays within the community rather than flowing to international suppliers.

**Registration and participation**

Local entrepreneurs and productive families can register until November 25, 2025. The municipality provides the venue, utilities, and promotional support at no cost to vendors, removing typical barriers that prevent small businesses from accessing retail markets.

The success of previous seasons suggests strong demand will continue. The expansion to three locations indicates Dubai Municipality expects even higher attendance this year, which could mean more sales opportunities for participating vendors.

For visitors, the market offers a chance to discover unique local products while supporting community businesses. The combination of shopping, entertainment, and family activities creates a comprehensive experience that goes beyond typical retail environments.