Dubai Media Foundation Welcomes Prominent Journalist Hessa Al Falasi to Its Team

Dubai Media Incorporated has brought on board Hessa Al Falasi, a well-known Emirati broadcaster, to host new heritage programming across its TV and digital platforms. The move shows how the media group is backing local talent while giving traditional Emirati culture a fresh, modern presentation.

This hiring fits into Dubai Media's bigger plan to cement its position as one of the top media organizations in the UAE and across the Middle East. Al Falasi brings serious credentials to the table - she's been working in heritage and cultural programming for over two decades.

Al Falasi has built her reputation around showcasing Emirati traditions, customs, and folk heritage through television. Her work has earned her multiple awards and recognition in the media industry. What sets her apart is how she presents authentic Emirati values in a way that connects with modern audiences.

For Dubai Media, this represents more than just adding another presenter. The company is clearly investing in content that celebrates local identity at a time when global media often dominates. Heritage programming might seem niche, but it serves an important role in preserving cultural knowledge for younger generations who might otherwise lose touch with their roots.

The timing makes sense too. The UAE has been putting more emphasis on cultural preservation and national identity in recent years. Media companies that can authentically present this content while keeping it engaging have a real advantage in the local market.

Al Falasi's programs will run across both traditional TV and digital platforms, which means Dubai Media is thinking about how to reach audiences wherever they consume content. This dual approach could help heritage programming find new, younger viewers who primarily watch content online.