Beatrice: A Royal Princess Who Foregoes Her Royal Stipend

Princess Beatrice Launches Tech Consultancy Venture with World Economic Forum Executive

Princess Beatrice has stepped deeper into the private sector with the launch of Purpose Economy Intelligence, a new consultancy firm where she holds a 45% stake and directorship alongside a World Economic Forum executive. The move highlights the growing trend of younger royals building independent careers while balancing family responsibilities and charitable duties.

Strategic Partnership with Global Economic Leaders

The 37-year-old princess has partnered with Luis Alvarado Martinez, a Spanish executive who has worked at the World Economic Forum since 2021, as co-owner with an equal 45% stake. The newly registered company focuses on commercial and domestic software development, IT services, and management consulting—sectors that align with current digital transformation trends across industries.

The third stakeholder is Olivia Horsley, known as Libby, who has served as Beatrice's private secretary for years, though she was not appointed as a director. This structure suggests a professional venture that leverages both royal connections and established economic networks.

Balancing Royal Duties with Modern Motherhood

The business launch comes as Princess Beatrice navigates the complex role of a working royal mother. Following the premature birth of her second daughter, Athena, in January, she became patron of the Borne Foundation, which addresses causes of premature birth—a personal cause reflecting her own experience.

Beatrice manages responsibilities for two young daughters—three-year-old Sienna and baby Athena—while also serving as stepmother to her husband Eduardo Mozzi's nine-year-old son, Wolfie. This juggling act mirrors challenges faced by professional women globally, though with the added complexity of royal obligations.

Financial Independence Strategy

Unlike working royals who receive funding from the Sovereign Grant, Princess Beatrice does not draw a salary from the royal family. This financial reality has driven both her and sister Princess Eugenie to pursue private sector careers while maintaining charitable commitments.

Sources estimate Princess Beatrice's wealth exceeds $6.5 million, accumulated through strategic roles in technology and finance sectors. Her career trajectory includes positions as strategy expert at technology firm Afiniti, where she served as Vice President of Partnerships and Strategy, and earlier work at venture capital firm Sandbridge.

Modern Royal Career Model

The sisters represent a new model for non-working royals: Beatrice focuses on tech and finance while Eugenie, 35, works in the art world. Both occasionally represent the royal family at public events and attend major royal occasions like Trooping the Colour and Royal Ascot.

Their distance from the throne—both are daughters of Prince Andrew and Sarah Ferguson—provides greater freedom for commercial ventures and social media presence, advantages that Eugenie has already embraced with an official Instagram account.

Market Implications

The consultancy's focus on purpose-driven economics aligns with growing ESG (Environmental, Social, and Governance) investment trends. By combining royal credibility with World Economic Forum expertise, the venture positions itself at the intersection of traditional influence and modern economic thinking.

This approach could prove particularly valuable as businesses increasingly seek guidance on stakeholder capitalism and sustainable business models—areas where both royal patronage and WEF connections carry significant weight in global markets.