Arrada Unveils the Next Chapter of the UAE's Best-Selling Integrated Green Community

UAE Developer Arada Launches $3.4 Billion Green Community After Record Three-Hour Sellout

UAE property developer Arada has announced Masaar 3, a massive AED 12.5 billion ($3.4 billion) green residential community in Sharjah, following the extraordinary success of its predecessor which sold out completely in just three hours earlier this year. The launch signals continued investor appetite for sustainable luxury housing in the Emirates, even as global real estate markets face headwinds.

Scale and Ambition: 4,000 Homes Across Eight Gated Districts

Masaar 3 will feature 4,000 luxury villas and townhouses spread across eight gated neighborhoods, covering over 21 million square feet in Sharjah's Al Rahmaniyah district. The project represents Arada's largest master-planned community to date, with housing options ranging from two to five bedrooms.

Construction will begin in early 2025, with the first phase of homes scheduled for delivery in 2027. The development will be completed across eight phases, suggesting a multi-year construction timeline that mirrors other mega-developments across the Gulf.

Green Infrastructure as Market Differentiator

The community's centerpiece will be a green corridor housing over 100,000 trees, interwoven with running tracks, cycling paths, and fitness zones. A central lake with choreographed waterfalls, along with a community fitness center and café, form the project's core amenities.

This emphasis on sustainability reflects broader market trends across the UAE, where developers increasingly compete on environmental credentials. The approach mirrors successful green developments in Singapore and parts of California, where premium pricing for eco-friendly housing has proven sustainable.

Smart Home Integration Across All Units

Every residential unit will come equipped with smart home systems and luxury appliances as standard, positioning the development for tech-savvy buyers who prioritize connectivity and automation. Each neighborhood will feature exclusive amenities including swimming pools, basketball and padel courts, and children's play areas.

Strategic Location Drives Investment Appeal

Masaar 3's location between the existing Masaar 2 development and an established school cluster provides immediate infrastructure benefits. The site sits just 15 minutes from Sharjah International Airport and 30 minutes from Dubai International Airport, crucial for attracting international buyers.

The proximity to existing educational facilities addresses a key concern for family buyers in the UAE market, where quality schooling often drives residential location decisions. Two large operational schools are already functioning on-site, reducing the typical lag between residential development and educational infrastructure.

Market Momentum: Previous Phases Signal Strong Demand

The rapid sellout of Masaar 2 in three hours demonstrates exceptional market demand for Arada's green community concept. Combined, the first two Masaar phases totaled 5,000 homes worth AED 16 billion in development value, with over 1,500 homes already delivered in Masaar 1.

Ahmed Al Khoshaibi, Arada's Group CEO, emphasized the project's investment appeal: "The success of the Masaar brand demonstrates growing demand from buyers and investors for sustainable, family-friendly living spaces that ensure capital appreciation and long-term added value."

High-Level Government Recognition

The project received significant validation when Sheikh Dr. Sultan bin Mohammed Al Qasimi, Ruler of Sharjah, personally toured the development in September 2024. Such high-level attention typically signals government support for major developments and can influence regulatory approvals for future phases.

Investment Implications: Riding the UAE Property Wave

Masaar 3's launch comes as UAE property markets continue their post-pandemic surge, driven by population growth, business-friendly policies, and international investment flows. The project's scale and pricing suggest Arada expects this momentum to continue through the late 2020s.

For investors, the phased delivery approach spreads risk while allowing developers to adjust pricing based on market conditions. The emphasis on sustainability and family amenities positions the development for long-term value retention, particularly as environmental standards become increasingly important to international buyers.

Sales for Masaar 3 begin in September, providing a key test of whether the UAE's residential property boom can sustain projects of this magnitude and ambition.